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Explore Markets Before You Commit

An experimental platform for decision-makers working under uncertainty.

Project Brainstorm helps teams explore who exists in a market, how populations differ, and where assumptions may break – before money, people, or reputations are on the line.

What this beta is for

  • Early-stage market exploration
  • Understanding population structure and viewpoints
  • Surfacing tensions, contradictions, and blind spots
  • Stress-testing assumptions before committing resources

What it is not

  • A prediction engine
  • A replacement for live research
  • A pricing or demand optimizer
  • Proof of “who will buy”

Typical uses in the beta

  • Clarify a vague or risky business question
  • Explore how different population groups react to the same idea
  • Identify where intuition and evidence diverge
  • Decide what needs real-world validation next

Why this is a beta

Market simulation at this level hasn’t existed before. We’re running Project Brainstorm as a beta because:

  • The workflows need to be pressure-tested in real decisions
  • We want critical feedback, not passive usage
  • Some constraints are intentional, by design

Request beta access

For people willing to use it critically and tell us what breaks, sign up to request access.

Project Brainstorm research workflow: Mark frames, Lisa executes, Ben guards quality. Activate to enlarge.